EVALUATION : HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

”Abbie Reid” the artist represents the indie/pop genre of music through her photo containing a guitar conveying she is a musician, it is also suggested that she is a musician/ singer because of the setting of the picture being in a studio. Her outfit represents the ideology of british summer where teens go to festivals also mentioning in the interview that she performed at Reading and V festival gives festival connotations. She is posed with a guitar and microphone in the photo shoot to convey her passion for music and to show that the artist is a musician as well as a singer. The chatty, informal language of the text shows that it targets 16 – 24 year olds because it is similar to the language they use. Language and phrases that also suggest the magazine has a target audience of 16- 24 year olds is the choice of labels she describes shopping at, as these are fashionable high-street shops. Phrases such as ‘unwinding atmosphere’ also conveys a very relaxed type of language which is a phrase used in the double page spread. The artists attitude to music is presented in the written language as “. A major influence to my music career I would say is Madonna because she has been such a big part of music, and has tried out so many types of music. I adore her for her determination to try out anything. “  this conveys how the artist is interested in music experimentation, and has aspired to musical stars to help create her work. The artists attitude is also conveyed in the written language because she is very positive at the beginning of the interview stating that ‘All my music is important to me, It’s what I live for’. She also states that what she clearly loves about the indie/pop genre ‘What I love about Pop/Indie music is that every artist that produces this type of music all have specific unique traits’. Implying that she has a good knowledge on the Pop/Indie scene.

The product represents a popular social group also because of the links and advice to go to I tunes to search for her music, this suggests how the readers know how to download music. The written text also suggests that the artist is now established because of this text It was definitely when my music became more known to people. Obviously I did have fans beforehand but this made an extreme impact.