Kerrang Evaluation

From the double page spread and front page we can see there is a consitent use of dark images, and it clearly suggests it is aimed at men who love metal, Kerrang is the magazine for people whom music is the most important thing in their lives.  These kind of people can be referred to as 'Savants' (People who have a burning passion for music). Also from this we can see that Kerrang's attitude is important because it shouts out aggressive loud rock music, and tells their audience to rebel against parents. Kerrang is a strong, lucrative brand and is connected to social networking such as facebook and twitter to find out what readers what they want, from this Kerrang is aware of their core audience.Kerrang's house style is enthusiastic, passionate and evangelical they never patronise readers.